“A great coach is someone who tells you what you don’t want to hear, shows you what you don’t want to see, in order to be who you always knew you could be.”  Tom Landry

Life coach may be a term you have heard a lot of recently, (or perhaps not!) but what exactly is it?

Away from the stereotypes, the cliches and the myths, what exactly IS life coaching?

Here’s my description..

A life coach believes that the quality of your life can be influenced by the quality of your life skills.

Who is it for?

A life coach can be a great idea for people who want to improve themselves in order to improve their circumstances. These people are ready to take ownership of their circumstance and develop change from the inside out. Whether that be time management, assertiveness, communication, organisation or relaxing, life coaching is primarily about personal development as a means to create a better life.

Who is it not for?

It is not for people looking for magic answers or a quick fix. Many of the principles that I teach clients are as old as time itself. The secret is in the application rather than the knowledge. Nice ideas and clever models may make life appear easy, but a good life coach won’t try and make things easier for you. They will make things simpler, and can help you achieve more of the results you want, but it may not feel easier at first.

Reflection, questioning and insight are important aspects of coaching but the main focus is to create different actions from the client.

How does it work?

“I never cease to be amazed at the power of the coaching process” John Russell, Managing Director, Harley Davidson Europe.

Before I work with anyone, I like to understand deeply what they are looking to create in their life. We can take a number of hours to clarify what this looks like. I specialise in helping people who want to change the world through entrepreneurship.

Once this is defined we simply go about creating it, one relationship and one action at a time.

Challenging limiting beliefs, looking for more effective ways to do things and acting with greater commitment, courage and creativity towards this vision.

Weekly 60 minute coaching calls over Skype are supported with self coaching reports and additional message support where required.

The changes that come through coaching are often powerful and instant, but equally some other changes and insights may take many years to learn.

I have had some clients double their incomes after a single session and other clients who will have to wait many years for the financial rewards they are working towards. Whilst the outcomes are what we are aiming for, it is the inner journey and the way you feel that is the true measure of progress for me,

What makes a good coach?

I think a good coach needs to be everything they want to see in their clients. Courageous, committed, and creative. They also need to care as much about the clients goal as the client does. Often more.

I expect of myself, what I expect of my clients. Simply that they are punctual, polite and give everything they can in each session and each week towards their goal.

The best thing about coaching is that you only really know how good it is, by experiencing it!


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